Web design Crafted for local businesses
Sites built like stonework: fitted, load-bearing, made to last.
I design and build websites for service-based businesses, anyone with a customer base, the kind of business that runs on bookings, not browsing. Every page is set with intention, not templated.
Services
Together, We’ll Find Your Fit
No two businesses start in the same place, or need the same thing. Like any craftsman, I start with what’s already there and build toward exactly what you need. Most businesses don’t need a full rebuild, just the right fixes. I’ll always tell you honestly which one you actually need.
01
Free Basic Audit
A quick, no-obligation look at your site. I’ll point out the 2 biggest opportunities and tell you honestly if you need more than that.
Free
02
Full Site Audit Report
A full review of your current site or booking platform (up to 10 pages), plus a written report of prioritized fixes. I implement the top recommendations myself. Larger sites quoted separately.
$150 to $400
03
Content Package
Bio, service descriptions, homepage copy, and analytics, for your existing site (platform limitations may apply). Base price covers up to 5 pages, additional pages are $25 each.
From $200
04
Full Site Build
A custom-tailored WordPress site: your own colors, content, photos, and structure, built only when your current platform can’t do what your business needs. Base price covers up to 6 pages, additional pages are $50 each.
From $1,200
05
Monthly Care Plan
Ongoing updates, content refreshes, and light SEO monitoring, so the site keeps working after launch. Includes up to 3 update requests per month, additional requests billed separately. (Custom packages available)
$50 to $200/mo
Recent work
Yvette’s Massage, Grand Rapids
Yvette’s booking site had the basics covered: hours, cancellation policy, a basic service menu. What it didn’t have was a reason for a new client to pick her over anyone else nearby. I ran a full audit and identified four fixes that actually needed addressing: no bio, generic stock photos, no real service descriptions, and a generic auto-generated meta description. From there, I went further. I ran a real client interview to write her bio in her own voice, rewrote every service tier, added a full add-on menu, drafted a client safety policy, replaced every placeholder photo, and set her up with a custom domain and professional email with proper authentication. Nine pieces of finished work in total, all working together so her site now looks as established online as she is in person.
4
Fixes identified in the initial audit
9
Improvements delivered, start to finish
How it works
Three steps, no surprises.
Free consult
I look at what you have
A short call or async review of your current site or booking platform. I’ll tell you honestly what’s worth fixing and what isn’t.
Pick a package
You choose the scope
Most projects start with an audit. A full rebuild only happens when your current platform is genuinely holding you back.
Delivery
I build, you approve
You see progress as it happens, not just a final reveal. Once it’s live, I walk you through how to maintain it.
Start a project
Tell me about your needs.
Whether it’s a quick audit or a full rebuild, I’ll reply with the next steps for your plan forward.